Entrepreneur, Investor, Mentor, and Community Servant.

Entrepreneurial, practical, and visionary. George Baker is an award-winning entrepreneur, innovator, investor, mentor, and servant leader.

His experience and education have led him to the point where he is today - building brands in the parking industry and beyond. George pursues big ideas, and he possesses the pragmatism to see the limitations, challenges and obstacles at hand. He believes in others and enjoys building teams and driving innovation through collaborative effort. This team-first ethos forms the foundation upon which George built ParkHub into the successful and driven organization that it is today.

This ethos also drives his passion for business-building beyond ParkHub, investing in fellow entrepreneurs, and helping social innovators make a greater impact in their communities. He embodies the spirit of a servant leader, consistently prioritizing the needs of others and assisting them in realizing their full potential, which in turn enhances every project he undertakes.

George has over 20 years of experience in the parking industry, first focusing on managing the parking operations of class-A office garage facilities and comparable top-tier parking operations across the continental United States. He prides himself on deep domain knowledge of the event parking space and providing a comprehensive suite of services both software and hardware to support his clientele across virtually every major sports league and venue management company. 

Through his leadership, ParkHub is now the established leader in integrated parking management solutions, payments, and data analytics. The bottom line: ParkHub’s customers become more profitable while making sports fans and concert-goers happier.

George is a true believer in process. In his life’s work, at ParkHub and his portfolio investments via 2 the Moon Ventures, his track record is one of seeing the future and making it happen today. He specializes in launching businesses from scratch and elevating them into multimillion-dollar enterprises.

George’s investments have transcended the parking industry, seeing him support founders with diverse ventures in the technology, apparel, food & beverage, sports & entertainment, and commercial real estate.

He is the founder of the Stadia Confederation, a think tank composed of sports & entertainment industry executives dedicated to driving fan experience through technology. George is also a partner in the Belclaire Companies, a full-service real estate development, investment, management, and brokerage firm.

George proudly holds five patents in innovative technology across the parking, sports, and entertainment sectors. His commitment to revolutionizing each industry he engages with is unwavering. Constantly driven by a passion to innovate, George is dedicated to enhancing processes, improving user experiences, and making a transformative impact on the world.

An in-demand speaker from the podium or on panels, George has earned recognition for his work at national, regional, and local levels. He is the winner of the 2016 Greater Dallas Business Ethics Award, a 2016 and 2023 finalist for EY Entrepreneur of the Year, recipient of the National Parking Association 40 under 40 award 2016, Dallas Business Journal 40 under 40 award 2018, Electronic Transaction Association Forty under 40 class of 2019, and 2019 Innovator of the Year for National Parking Association.

He is an active member of YPO, a global organization of extraordinary executives, mentor for the United Way of Metropolitan Dallas Social Innovation Accelerator and the DEC Network and Cubmaster for Pack 71 of Boys Scouts of America. George serves on the boards for Engage Dallas, Texas Discovery Gardens, the Alliance for Parking Industry Data Standards, YPO Wild West Chapter and remains Chairman for ParkHub.

George Baker is a 2003 graduate of the University of Arizona, with a Bachelor of Applied Science degree in Regional Development and City Planning focusing on sustainability and environmental design.

When he’s not leading and advising entrepreneurial teams, he’s at his home in Dallas, Texas, spending time with his wife Chelsey and their two children, George II and Kuper. George is a proud Eagle Scout and Cubmaster, Past Worshipful Master of his Texas Masonic Lodge, and devoted member of the Highland Park United Methodist Church congregation.